Oh, where to begin. The term ‘web and technology’ encompasses quite a large range. The internet is an integral part of daily life (for most people) which means ignoring it only gives you a disadvantage.
Websites, social media accounts, apps, content aggregation… the world of online presence is rather extensive. The KellyPlanet methodology uses what we call a site-out approach. This means that everything starts with the website and branches out from there. You have your main domain name (whatever.com) and the integration with social media and all other aspects is controlled from there.